PROJECTION MAPPING AND NATIONWIDE VIDEO

photo: lumen & forge, don julio super bowl projection mapping at the stratosphere, las vegas.

At its core, projection mapping is a fusion of creativity and technology, allowing artists, companies, and event organizers to breathe new life into spaces and create narratives. From transforming historical landmarks with vibrant imagery to turning product launches into fantastic marketing activations, projection mapping offers infinite possibilities for storytelling and engagement. Its ability to blend the physical and digital realms seamlessly makes it a great tool for enhancing events, creating unforgettable brand experiences, and pushing the boundaries of visual expression in the modern world.

photo: ice 9 productions, mapping at MIT, boston.

What are the benefits of mapping?

Mapping revolutionizes brand visibility on a grand scale. By utilizing top-of-the-line projectors and media servers, projection mapping transforms ordinary objects, such as buildings or stages, into dynamic displays of art and information. This technology enables brands to tell their stories with immersive visual experiences that can showcase product features or evoke specific emotions. Whether used in corporate events, product launches, or public installations, mapping elevates brand recognition by creating unforgettable and headline-worthy moments that connect with viewers in real life and through the internet. Its ability to merge physical structures with virtual content not only amplifies brand presence but also reinforces brand identity in a visually striking and memorable way, making it a powerful tool in modern marketing strategies.

photo: quince imaging, missouri basketball mapping.

Who are the key players in Projection Mapping?

Christie Digital, Panasonic, and Barco stand as the leaders in large-scale projector manufacturing, each renowned for their innovation and quality in projection mapping technology. Christie Digital boasts a diverse lineup including the Christie Griffyn 4K50, known for its rugged design and high brightness suitable for large-scale venues. Panasonic offers the PT-RQ35K, known for its reliability and vivid color reproduction, ideal for both indoor and outdoor mapping projects. Barco, with its flagship UDX series, featuring the UDX-4K40 and UDX-4K32 delivers unparalleled image quality and versatility, catering to the most demanding projection mapping applications. These brands not only provide cutting-edge hardware but also comprehensive solutions that integrate seamlessly with software for precise mapping and content delivery. Their commitment to pushing the boundaries of projection technology ensures they remain pivotal in transforming spaces into immersive visual experiences worldwide.

Is all mapping large-scale?

As technology has developed, smaller and smaller projectors have become capable of producing larger quantities of light. A true leader in the smaller scale mapping space is Epson. Most well-known for their use in meeting spaces, Epson has developed some incredible projectors in the 10K lumen and under realm. Featuring projectors like the Epson PowerLite 775F and the Epson EB-L635SU, Epson’s product offerings for smaller-scale mapping are exceptional. These projectors can be used to create immersive environments or even transform meeting spaces like A3 Visual did for The Origins of Whiskey.

Want to learn more about Projection Mapping?

At Nationwide Video, we are lucky enough to provide projection for our partners as well as education for anyone looking to strengthen their projection mapping skillset. One of our goals as a company is to play our role in the constant evolution of projection mapping. If you would like to learn more about mapping or keep up to date on all the exciting new projection mapping news, sign up for our newsletter!